ECOMMERCEFor established ecommerce brands
We reconcile what Meta and Google report with Shopify, new-customer behavior, creative, conversion, retention, and operating economics—then carry the real decision into the work.
Currently at capacity · new engagements begin in ~30 days
Figures from connected store and ad-account data · updated Aug 2026
Why growth stalls
More activity is not the same as more growth. Platform ROAS can improve while new-customer economics, margin, or cash get worse. Specialists can each do their job while the owner is left connecting the system. We start with the business result and work backward.
The disconnect
Three systems answer three different questions about the same week of spend. Read alone, each one is defensible. Read together, only one of them is the business.
4.2×reported ROAS
Looks like a win
Which of those buyers were already coming back anyway.
38new customers of 61 orders
Looks fine, unclear why
Which spend produced which order.
−$3,180contribution after all costs
Losing money
Which creative or campaign to change tomorrow.
The account is winning. The business is paying for it.
Blending returning buyers into reported ROAS hid a $142 new-customer acquisition cost against a contribution line that cannot support it.
DecisionCut the warm-audience spend, re-measure cold acquisition against contribution.
Illustrative reconciliation — invented figures shown to demonstrate the method. Not client data or a claimed result.
The connected operating system
Acquisition, retention, conversion, and operations learn from the same evidence — with measurement running through all of it.
Give the platforms a signal worth learning from.
An account can only learn from the signals it actually receives — clean, deduplicated, and reconciled against what really happened.
Build the structure the evidence actually asks for.
A frozen agency template teaches the algorithm nothing about how your business actually needs to learn.
Turn one insight into a week of testable creative.
Creative volume without a testing loop is activity, not learning.
Make every cycle smarter than the one before it.
AI should compound judgment cycle over cycle—not replace the people making the final call.
Handcrafted stop-motion illustrations · not client work or results
AdsMatrix / proprietary operating layer
This is the loop running on a fictional product, end to end. Ground the brief, write the bets down, produce deliberate coverage, then grade the result against what was predicted — and hand what you learned to the next round.
Product truth, brand rules, hard constraints, and the audience seed enter one scoped workspace before a single variant is written.
Demonstration on a fictional product. Client work stays confidential until publication is approved — the method is what you're seeing.
Selected output
The grid doesn't care about your plans.
72 hours of light that doesn't ask permission.
Storm season has a schedule. So should you.
Charge it in October. Forget it until you need it.
Ditch the sunscreen
The deck boot's match
Three colorways, one Omega
Delete yellow light
The rollover fix
Break in case of spiders
72 hours of calm.
Runtime on a single charge.
The last hour of light is the best hour.
Then keep it going.
Open water, open tips
The deck boot's match
Frozen toes, fixed
Stop looking, start seeing
Real client creative carries publication clearance recorded before it shipped here. NIGHTJAR tiles are a demonstration on a fictional product and are marked DEMO.
Built by a brand owner
The problem isn’t effort. It’s distance. Agencies are organized around what they sell. Your business is organized around what has to work. Everything that matters falls between those two org charts: the ad and the page it lands on, the first purchase and the second, the creative request and the commercial decision behind it.
No account managers. No handoffs. No theater.
— Cole Haring, Founder
Read the full letter ↗The engagement
Pay for one sharp conversation, commission a documented platform diagnosis, or apply for ongoing connected ownership.
A prepared, private 60-minute Zoom call with Cole. Bring the situation; leave with his direct judgment.
Call only. No recap or follow-up deliverable promised.
Book a $500 CallChoose Meta Ads, Google Ads, or Shopify. Get a branded audit PDF and a 60-minute Zoom review.
Delivered within five business days after complete access.
Buy a $1,000 AuditA senior ecommerce growth team working across measurement, acquisition, creative, conversion, and retention.
Currently at capacity. Estimated availability is approximately 30 days.
Apply to join the waitlistCommon questions
AdsMatrix is our proprietary creative-intelligence and production platform. We use it inside the engagement to connect brand context, reference patterns, asset and copy production, human review, and the next creative decision. It supports the operators doing the work; it does not replace strategy, judgment, or approval, and there is no separate platform procurement required for an In-House Marketers engagement.
Structurally, we are an outside partner. Operationally, we work much closer to the business: shared context, direct communication, named ownership, and decisions made across the growth system rather than inside channel silos.
It means we work inside the communication and decision rhythm of the company, stay close to leadership and operators, and own agreed outcomes without adding unnecessary account-management layers.
No. Call Only is a $500 prepared 60-minute Zoom conversation with no promised follow-up deliverable. A $1,000 Platform Audit covers one Meta Ads, Google Ads, Shopify, or pre-approved Other area and includes a PDF plus a 60-minute Zoom review. The Embedded Growth Partnership is the ongoing model.
Turn friction into forward motion
Tell us where growth is getting stuck. We will help separate the visible symptom from the real constraint and show you what connected ownership could look like.
Apply to join the waitlist↗